Just imagine – an oasis of farm-fresh tomatoes, cucumbers, peppers, leafy greens, cherries, peaches, plums and every other kind of local produce overflowing from street-side bins right here in the neighborhood.

But it’s no mirage – the Pacific Coast Farmers’ Market Association (PCFMA) is bringing a farmers market to Bayview, in partnership with Bayview nonprofit Economic Development on Third (EDoT).

The six-week pilot program begins Aug. 13, returning every Sunday through September. Even better, the market will become permanent if it’s a hit with shoppers and vendors.

The Bayview Farmers Market will come bustling to life on Yosemite Avenue between Keith and Jennings streets. Yosemite will be closed to traffic for the market, so you can take your time perusing the vendor stalls as you make your choices for the week’s menus.

The farmers are veterans of other PCFMA markets held throughout the San Francisco Bay Area – more than 65 including markets in Mission Bay, the Castro, Fillmore, Inner Sunset and more. In addition to growers, community-based craft food vendors are expected to join in, alongside food trucks and live music. Participants could even include your neighbors.

“We definitely want people from the Bayview community to sell in the market,” PCFMA direct marketing director Ben Palazzolo told the Hoodline website. “We are… working with small businesses to make sure they have everything from a business license to a temporary food facility permit.”

If you need an incentive, consider the benefits to your health, your wallet, your community, and your taste buds:

  • Fresh, in-season produce is at its peak for flavor and nutrition, including antioxidants and phytonutrients.
  • You get top quality for the best value, and you’re supporting hardworking local farmers.
  • It’s a great way to liven up your menu with old favorites and exciting new choices. The PCFMA website is a fun and trustworthy source for recipes, food news and tips.
  • You’re out and about in the community in a family-friendly environment, seeing friends, making new ones, and showing your kids the value of healthy eating, in a fun setting.

In March, we ran a survey to gauge interest. You responded, and so did the farmers, who are eager to help set your table. Your support is important.

So start your shopping list and study up on recipes. Make the Bayview Farmers Market a regular highlight of your weekend, and we’ll be enjoying fresh produce for a long time to come.